Surprise: Happy Birthday, CEO!

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Talk about employing some serious covert efforts! We always try and do a sneaky birthday post for our team members but try sneaking around your CEO! As always the Ed Cal team was able to pull it off!

the indie chicks, happy birthday, chiara, julieHappy Happy Happy Birthday to our fearless leader and CEO, Chiara! You’ve all had the pleasure of getting to know Chiara through her many articles (both the deeply personal and fun) and falling in love with her feisty go getter personality.

It’s that feisty risk-taking attitude that has helped The Indie Chicks grow from a white board in a one bedroom to a blossoming media empire. It goes without saying that without her drive, confidence and to-do list we’d be running around like a bunch of chickens with their heads cut off.

During our 3 hour long brainstorming sessions she keeps us on track and forces us to dream beyond our wildest imagination. She single handedly designed our print edition magazine, having to learn InDesign in a matter of weeks. What’s better is that she is constantly coming up with new ideas for the direction of the company and never sees a limit to success. In fact her mantra for us is, “Trust me” and we do.

the indie chicks, happy birthday, chiara, chrystalShe’s not just pushing us to work harder and be better though. She’s providing comedic relief in our darkest and most stressed out hours, too. Whether she’s tunneling to Chrystal via Bitstrips, recounting insane tales of adventures with Renee, or emailing Julie “presents” aka articles to make her smile- she’s there. She’s not just a CEO with the ability to bring out the best in each of us and lead 3 other headstrong and alpha bitches, she’s our friend and we love her.

I’ve known this woman for a decade and have never truly been able to explain how much she means to me—to all of us. I could go regale you with stories like the time we drove Van Nuys in my 1970 yellow bug, stopping to get chicken nuggets at every McDonalds we passed and thinking we’d gone the wrong way and ended up in Mexico. I could tell you how we snuck down to Venice to get my bellybutton pierced, danced on stage screaming Motely Crue at the top of our lungs, had late night therapy sessions with my mom or ended up at Dustin Hoffman’s house one 4th of July.

the indie chicks, chiara, renee, happy birthdayHere’s to the woman who’s always forced me to push my boundaries. A woman who’s been on countless crazy adventures with me, whose stood by my side, whose always provided constant encouragement and who I’m proud to call my sister. We’ve been through it all baby: tears, fears, babies and breakups and I wouldn’t change a thing. We’ve grown from children to women together and I can’t wait to sit in my rocking chair with you.

To the amazingly beautiful talented Italian import with the killer bedroom voice; the rom-com queen, hair metal lover, baby green eyes, NWA rapping goddess. Happy Mutha -Fucking Birthday, baby girl. I’ll always be your zoo buddy.

Here’s to more side ponies, 80’s lip-syncing and brainstorming brilliance! The entire team wishes you an amazing birthday! 27 is going to be your year, our year, with you at the helm. Happy Birthday!



Straight from The Indie Chicks company to our readers, just like we like it. When we have something to say as a group, this is how we do it. Enjoy, badasses.

  1. Holy f*&#, I’m a little weepy, too… Happy birthday, Chiara!!! And to all you kiss-ass, fabulous women…you are glorious and I’m so f-ing glad you found me in this big bad-ass world!! XOXO Enjoy your day, Chiara!!!!

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